How to Measure the Success of Your Website

Creating a great looking website is an important first step, but how do you know if your web designer has actually designed a successful site for your business?

There are several key website metrics every owner should track to assess performance. Here are 5 tips to measure your website’s success:

Analyze Traffic Stats Web traffic analytics provided by Google Analytics offer insight into how many people are visiting your site. Is overall traffic increasing month-to-month? Are new visitors returning? Your web designer can help you set up and monitor Google Analytics.

Bounce Rate Bounce rate measures the percentage of visitors who enter your site and “bounce” away after viewing only one page. High bounce rates signal website design issues your web designer can troubleshoot.

Pages Per Visit A low “pages per visit” average means visitors aren’t engaged. Ask your designer if better navigation or restructuring page content could increase this.

Conversion Rates For ecommerce sites, the most telling metric is conversions (sales). Evaluate if your web designer’s design encourages visitors to convert to customers.

SEO Rankings Search engine rankings indicate how findable your site is for relevant keywords. Your web designer can provide SEO to improve this over time.

Discuss these metrics with your website designer Singapore to gain insights into design and user experience. Analyzing performance data is crucial for ensuring your website truly connects with visitors. Consistently tracking these key indicators will reveal whether changes to platform, content or features are needed.